Chapter 8 - Using social media

Publishing content through social media channels has many advantages: social media provides immediate feedback on content that you are able to convey directly to a specific network of readers.

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Conventional online or print formats go a long way in communicating effectively with your reader.

However, publishing content through social media channels has many advantages:  social media provides immediate feedback on content that you are able to convey directly to a specific network of readers.  Social media channels such as facebook or twitter also provide easy options for adding videos and photos to your content, even to the inexperienced online communicator.

Fundamentally, social media encourages the reader to interaction and “cooperation” with the writer through commenting and sharing options. The rise of user-generated content is making “producers “(producers-users) of us all. For example in the InfoNet project, we enticed readers to be producers by dedicating, an area on the InfoNet website (called My Article) for user-written content.

What social media tools to use for which process?

Selecting the most appropriate tool to send a certain message is crucial. Some very general rules of thumb:

  • Use twitter if your message is very short, topical, contains a personal opinion and is meant to influence or mobilize readers on a particular subject.
  • Set up a YouTube or other video channelif you often have video content to share. Subtitles in a video can enhance and highlight particularly relevant aspects.
  • Facebookis the most widely used social media channel, the King, if you will.  Use it for sharing your own content, stirring reactions and commenting on the debates you are interested in.
  • Use LinkedIn when a subject has a particularly professional, working-life relevance and approach. LinkedIn allows a very specialized focus.